Von Restorff Effect: The Behavioural Bias Series - The Behaviours Agency - Deepstash
Von Restorff Effect: The Behavioural Bias Series - The Behaviours Agency

Von Restorff Effect: The Behavioural Bias Series - The Behaviours Agency

Curated from: thebehavioursagency.com

Ideas, facts & insights covering these topics:

2 ideas


235 reads


Explore the World's Best Ideas

Join today and uncover 100+ curated journeys from 50+ topics. Unlock access to our mobile app with extensive features.

What is the Von Restorff effect ?

The weirder something seems, the more we remember it

Also called the isolation effect or bizarreness effect, the Von Restorff effect is the proven psychological theory that the more something stands out from the crowd the more likely it is to be seen. For example, in a bucket full of green apples we’ll remember the red one. And be more drawn to it.

It was first coined by Hedwig Von Restoff a female behavioral scientist. who discovered that the more something differed the more easily it was recalled.


128 reads

How you can utilize it

A company utilized this effect in the store. Instead of saying remember the social distance laws they instead said "Think Cow" mentioning that social distancing was the length of a cow making sure people will remember it.

Make your advertisements memorable and you can thus create more likeness with them.


107 reads



Subscribe to my Newsletter now and receive weekly updates packed with key takeaways.


Wow, I am going to try and utilize the von Restoff Effect in all of my design work.

Anjola Omole's ideas are part of this journey:

How to Sell Anything

Learn more about psychology with this collection

Effective communication

Persuasion techniques

Closing a sale

Related collections

Read & Learn

20x Faster





Personalized microlearning

100+ Learning Journeys

Access to 200,000+ ideas

Access to the mobile app

Unlimited idea saving

Unlimited history

Unlimited listening to ideas

Downloading & offline access

Supercharge your mind with one idea per day

Enter your email and spend 1 minute every day to learn something new.


I agree to receive email updates