Green Materialists
- There are people who buy green but keep the consumption pattern up, becoming green materialists in the process.
- High levels of materialism, whether green or not, is associated with being less happy in the long run.
- People who less of a consumerist, or materialistic, are happier in life, and genuinely care for the environment, resulting in green choices.
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Consumers who want to limit the impact on the environment, consume in two broad ways:
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