Start with a market/space first and look for a problem - Deepstash
Start with a market/space first and look for a problem

Start with a market/space first and look for a problem

If you have a market in mind, talk to people in that space to better understand their experiences and challenges. Look for a pain that is so bad that customers will try almost anything to solve it.

For example, Christina Cacioppo, CEO of Vanta, discovered that SOC2 - the way a company needs to prove its security competency, was a major pain point. While security consultants can offer help, people wanted an easier solution.

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micmcbrid

Psychotherapist for dance movement

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Onboarding Matters

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How to create a successful onboarding process

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