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How to measure the success of onboarding
There's no single right way to get started or build a business. Timing, luck, and grit often play an outsize role.
However, we can learn from how the best entrepreneurs went about building their companies.
If you have a market in mind, talk to people in that space to better understand their experiences and challenges. Look for a pain that is so bad that customers will try almost anything to solve it.
For example, Christina Cacioppo, CEO of Vanta, discovered that SOC2 - the way a company needs to prove its security competency, was a major pain point. While security consultants can offer help, people wanted an easier solution.
When you're at the idea stage, it's easy to throw ideas around and poke holes in them. Don't do this. All ideas are flawed, you're limited by what you know, and it's hard to get honest feedback when you're talking through hypotheticals.
Instead, get out into the market, have conversations, and test early models.
First build a MVP (minimum viable product) to test with potential customers and validate that people want the product.
For Christina at Vantra, she knew they were onto something when people proactively reached out to ask about what she was building.
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