Step #1: What is the result your dream customers are trying to achieve?
Create a new way for your dream customers to achieve their desired results
Step #2: What is the“vehicle” they are currently using to try to get that result?
Write down all the other vehicles that your dream customers have been using (without success).
Step #3—The Opportunity Switch
Provide an entirely new vehicle for your dream customers to get to their desired result
Step #4—The Opportunity Stack
You should offer only one opportunity switch (new opportunity).
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