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Leaders, employees, customers, shareholders, and citizens are looking to achieve new levels of success that is wider, deeper, and more sustaining.
This creates an uncommon opportunity for companies that don't operate by default - they don't continue in the tried-and-tested or dabble around the edges. With clarity and intention, companies can design their future.
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A first step is leaders' intent toward something greater than personal success. The intent may result from an intrinsic motivation to leave a positive legacy, or they may be compelled by investors, employees, or outside pressure such as governments.
Companies prefer to plan for the next quarter or year. This leads to minor improvements of 3% or 5%.
The liberating thing about future design is that companies can try on multiple futures. Each future design should be a fully rounded picture of what the company is doing, h...
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