3. Always Listen - Hear What Your Customers are Saying
At a time when it's easy to have a two-way dialogue with your customers, it's important to truly listen. When listening to your customers, take into account what changes your organization should make from this feedback, and then follow through. Your customers are the lifeblood of your organization, and not dealing with the reasonable requests could cause backlash.
Use the following methods to gather feedback from your customers:
- Surveys
- Focus Groups
- Observation
- Point of Sale
- Customer Service
- Social Media
- Communities and Groups
- Email and Web Forms
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