Create a safe place, free from criticism, because we tend to clam up if we feel like we're going to be criticized.

Generating ideas is the process of finding new connections between old ideas.

You're inevitably going to have to say 'no' to some of the ideas you want to execute. Give your ideas room to breathe before you assess them.

The most successful ideas will be related to your own particular observations on your needs, or what you see is missing in the world.