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In marketing, there is always pressure to get results.
To get better at coping with pressure, pay attention to:
Too much pressure in digital marketing is common, but there’s a point where pressure stops being your problem and starts to be the problem of the person putting pressure on you. Sometimes, the only way to cope with it is to find another job.
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Sooner or later, your job may require something basic like inserting a tracking tag or editing some lines in your WordPress template. Other times, you may be required to do data analysis for customer databases with SQL or Python.
It’s best to acquire knowledge by completing courses.
There’s always something new to learn. You'll need to stay up to date with new technologies, new tactics, new philosophies, Google’s algorithm updates, industry regulations, etc.
Optimise information gathering by following content curations, e.g., newsletters curated by industry pros.
Work on these skills:
Marketing technology, or martech, makes digital marketing possible. Better tools can make you more effective. Many essential marketing tools have free trials or free versions. In addition, they often have certification programs.
Digital marketing has a long list of marketing specialisations: social media marketing, search engine optimisation, email marketing, marketing automation and more.
There are specific skills that are fundamental to all of them. The sooner you learn these universal skills, th...
The recent popularity of growth marketing - a type of marketing - is characterised mainly by prioritising data over opinions. The source of that data is often experimentation. Performing experiments involves devising hypotheses and designi...
Even if you don't specialise in a particular marketing channel, you need to understand how they work.
Metrics, graphs, trends, statistics, and predictive analytics depend on data. Therefore, marketers should be able to do the following very well:
Design can show the user where to click or convey what your brand is about.
To get better at it, you should:
Critical thinking can be seen as healthy skepticism. It's about not accepting things at face value when they lead to important decisions.
To develop an objective and independent opinion, you need to be able to question ideas to uncover
Ethics is an area where a person should make conscious decisions. It is a marathon.
No one will want to work with you if you're not reliable, honest and respectful.
Assertiveness is the ability to express your opinions and know how to stand up for your beliefs. It’s the art of saying “no” in the workplace without being hostile or aggressive.
Start practising assertiveness in some typical, everyday life situations.
Only video marketing and podcast marketing don’t utilize text as the main medium but even videos and podcasts start as text.
Everyone can learn to write well. This job isn’t about creating the next blockbuster novel. It’s about writing clearly and convincingly. To get you s...
The market and your goals may frequently change in marketing. You may work on a blog post one day and be doing conversion optimisation experiments on the next.
Acknowledge that things can change quite fast in this type of work. Reacting to change is part of the game.
Administrator for charities/voluntary organisations
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Content marketing is the most effective marketing strategy . And there is always a competition to write better content, be more creative, and be more engaging. But in this ...
You can design a super-restful off day according to what makes us enjoy our life. It can be a healthy activity or doing something that does not require you to use your brain. Self-care is also a good idea, with a hot aromatic bath or pedicure making you feel better and relaxed.
You may als...
No, we are not over yet. After discussing the topic with my friend’s Dad (he is a doctor), I’ve made a list of things you need to understand and avoid anxiety attacks (hard to breathe moments).
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