Mottainai means respecting the resources we have, not wasting them, and using them with a sense of gratitude.
Uniqlo uses “Mottainai: Old Clothes, New Life” to achieve zero waste.
The concept invites us to be grateful and intentional about our actions and think of ways to help make this world more sustainable.
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Mottainai (Too good to waste) is an ancient Buddhist term that translates into having respect for the resources available and to use them with a sense of gratitude.
The respect practice stems from the Shinto belief that objects have souls and therefore should ...
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