Keeping Up With Trends One After The Other - Deepstash
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Keeping Up With Trends One After The Other

Keeping Up With Trends One After The Other

  • Even a whimsical aesthetic can become a commodified status signal - a way to demonstrate that you're a distinct individual who is in the know.
  • With the mass decentralization of culture, even while platforms are becoming increasingly centralized, there's no way for a sane person to keep up, but still we are expected to.
  • We're told we must evolve or our digital personas will wither into irrelevance as our style grows stale.

10

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Recuperation

Recuperation

Recuperation: the process by which subcultural ideas and images become commodified and reincorporated into mainstream society

Today, recuperation is achieved through micro-aesthetics, memes, and online communities they stem from

Unlike the radical subcultures of yore,...

10

91 reads

Our 'Trend' Brain

Our 'Trend' Brain

  • Anything that's vaguely popular online must be defined or decoded - and ultimately, reduced to a bundle of marketable vibes with a kitschy label.
  • Trend brain encourages us to simplify everything online into something either buyable, u...

11

186 reads

Irrelevant and Inconsequential Trends

Irrelevant and Inconsequential Trends

  • Modern consumers are bombarded with a stream of inconsequential trends to take note of - marketing vessels for products that fit into a paradigm devoid of meaning
  • Trends, or the illusion of a trend, benefit the fast-fashion companies and direct-to-consumer brands making products that...

10

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CURATED FROM

Trends are dead

Trends are dead

vox.com

4 ideas

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CURATED BY

bri_

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