Trends are dead - Deepstash
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Our 'Trend' Brain

Our 'Trend' Brain

  • Anything that's vaguely popular online must be defined or decoded - and ultimately, reduced to a bundle of marketable vibes with a kitschy label.
  • Trend brain encourages us to simplify everything online into something either buyable, understandable, or moral (and therefore worthy of consumption).
  • There is a devout certainty to the speed at which they're cycled through.


186 reads

Irrelevant and Inconsequential Trends

Irrelevant and Inconsequential Trends

  • Modern consumers are bombarded with a stream of inconsequential trends to take note of - marketing vessels for products that fit into a paradigm devoid of meaning
  • Trends, or the illusion of a trend, benefit the fast-fashion companies and direct-to-consumer brands making products that aesthetically align with fleeting fancies
  • The effects of trend-induced brain rot have trickled into online discourse
  • Topics and figures deemed most important on the internet are based on where they fall along the spectrum of trendiness, depending on the scale of attention they command


105 reads



Recuperation: the process by which subcultural ideas and images become commodified and reincorporated into mainstream society

Today, recuperation is achieved through micro-aesthetics, memes, and online communities they stem from

Unlike the radical subcultures of yore, which had their own visual schema, language, and aesthetics, these digital scenes aren’t exactly subcultural.

They often promote a sort of political weakening.


91 reads

Keeping Up With Trends One After The Other

Keeping Up With Trends One After The Other

  • Even a whimsical aesthetic can become a commodified status signal - a way to demonstrate that you're a distinct individual who is in the know.
  • With the mass decentralization of culture, even while platforms are becoming increasingly centralized, there's no way for a sane person to keep up, but still we are expected to.
  • We're told we must evolve or our digital personas will wither into irrelevance as our style grows stale.


91 reads



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