Although we cannot dictate people's reality, we can choose to surround ourselves with people who see things similarly.  

No-one will ever view us as we view ourselves.

We tend to assume that our perceptions of sights, sounds, textures, and tastes are an accurate portrayal of the real world. But when we find ourselves fooled by a perceptual illusion, we realize that what we perceive, is our brain's best guess at what that world is like.

Everyone has their own reality. The concept of a “personal brand” is to let others know who you are because if you don't, others will.