We Can't Choose How Others See Us

Everyone has their own reality. The concept of a “personal brand” is to let others know who you are because if you don't, others will.

But, the reality is that although you can guide people, you can't fully manage how they'll perceive you. Everyone has their own reality and their own interpretation of the facts, their environment, and other people.

We tend to assume that our perceptions of sights, sounds, textures, and tastes are an accurate portrayal of the real world. But when we find ourselves fooled by a perceptual illusion, we realize that what we perceive, is our brain's best guess at what that world is like.