People really do report experiencing love at first sight in the instant they encounter a person. It's a strong initial attraction that would later become a relationship. One compelling counter-argument—that people have biased memories and essentially create the illusion of having fallen for each ...

The researchers aren't sure why this happens, but it begs more investigation. Might women be less inclined to this experience because they are more selective in whom they might date, as other research has shown? Men might, for example, report this experience with multiple potential partners. But ...

The kind of qualities that are known to reflect love—intimacy, commitment, passion—are not particularly strong in those first moments when people say they've fallen in love at first sight. At least, these emotions are not exper...

A comparison of participant reports of love at first sight showed that it's typically a one-sided phenomenon; this suggests that shared instant love isn't very common. The researchers suspect, however, that one partner's intense initial experience could help shape the other person's reco...

In this study, strangers were more likely to report experiencing love at first sight with physically attractive others; in fact, one rating higher in attractiveness on the scale that the researchers used corresponded with a nine t...