Friction Words: From CTA(Call To Action) To CTV(Call To Value)
Remove friction words like Sign up. Buy. Submit. Invest.
They make your readers feel like they need to do more work.
Instead, tell them what they’ll get.
Example:
With Friction Word: Submit your email
With Benefit: Receive my free letters.
Replace scary words with benefits.
40
324 reads
CURATED FROM
10 simple tips that’ll get you 3X more sales with your marketing copy
linkedin.com
10 ideas
·2.97K reads
IDEAS CURATED BY
Digital Marketing Tips: Jake Victor From LinkedIn
“
The idea is part of this collection:
Learn more about marketingandsales with this collection
How to create a strong portfolio
How to network and market yourself as a designer
How to manage time and prioritize tasks
Related collections
Similar ideas to Friction Words: From CTA(Call To Action) To CTV(Call To Value)
Answers To Common Interview Questions
- Can you tell me a little bit about yourself? Don’t tell your life story; answer clearly and concisely. Focus on professional accomplishments.
- Why should we hire you over the other applicants? Say, “I don’t know the skill of others, but I do my own,” then highlight your strengths and ...
Read & Learn
20x Faster
without
deepstash
with
deepstash
with
deepstash
Personalized microlearning
—
100+ Learning Journeys
—
Access to 200,000+ ideas
—
Access to the mobile app
—
Unlimited idea saving
—
—
Unlimited history
—
—
Unlimited listening to ideas
—
—
Downloading & offline access
—
—
Supercharge your mind with one idea per day
Enter your email and spend 1 minute every day to learn something new.
I agree to receive email updates