Friction Words: From CTA(Call To Action) To CTV(Call To Value)
Remove friction words like Sign up. Buy. Submit. Invest.
They make your readers feel like they need to do more work.
Instead, tell them what they’ll get.
Example:
With Friction Word: Submit your email
With Benefit: Receive my free letters.
Replace scary words with benefits.
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10 simple tips that’ll get you 3X more sales with your marketing copy
linkedin.com
10 ideas
·2.96K reads
IDEAS CURATED BY
Digital Marketing Tips: Jake Victor From LinkedIn
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