Curated from: linkedin.com
Ideas, facts & insights covering these topics:
10 ideas
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33
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Wrong: It takes a short time to recharge the batteries.
Right: Full recharge in 30 minutes.
Nobody wants to struggle to understand what your words mean. Be clear.
35
450 reads
Fancy words do not sell.
Here’s an example:
Buzzy: Hypefury skyrockets your LinkedIn growth.
Clear: Hypefury takes you from 0-10K LinkedIn followers in 150 days.
Clarity beats cleverness every day.
31
374 reads
Remove friction words like Sign up. Buy. Submit. Invest.
They make your readers feel like they need to do more work.
Instead, tell them what they’ll get.
Example:
With Friction Word: Submit your email
With Benefit: Receive my free letters.
Replace scary words with benefits.
40
323 reads
Example:
Connect with them on the first line and they stay hooked.
36
307 reads
Both the statements assume the readers know something.
If you're going to tell your readers something...
Do that without assuming they already know.
34
270 reads
Let the audience see how many people are clamoring for your offer
Wrong: Join my email list
Right: Join 2,400 marketers receiving fresh marketing strategies daily.
This also serves as social proof.
37
260 reads
No Data: This gel grows your hair significantly.
With Data: This gel grows your 4B hair by 1-inch every week.
You become more specific…
And your target audience know what they’re getting.
35
250 reads
General: UK men love cold coffee.
Specific: Recent survey showed that 70% of UK men over 25 drink cold coffee 6 days a week.
No one thing applies to everyone in a group. Do more research.
35
239 reads
Boring: 80% of women have read the book “How to say fuck you”
Storytelling: “Imagine you get on a 10-seater bus to work and all 8 women seated are reading ‘How to say fuck you…’
The second sentence allows prospects to paint the picture in their heads.
38
240 reads
Subjective: I think our weight loss drink works better than others on the market.
Objective: 8 out of 10 women who drink our weight loss tea have lost 60 pounds in 4 weeks.
Subjective writing lacks confidence.
Replace it with objective writing.
35
252 reads
IDEAS CURATED BY
CURATOR'S NOTE
Digital Marketing Tips: Jake Victor From LinkedIn
“
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