Don’t Make Many Assumptions About Your Prospect - Deepstash
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Don’t Make Many Assumptions About Your Prospect

Don’t Make Many Assumptions About Your Prospect

  • As you already know, every man over 30 has...
  • You are well aware that the skin...

Both the statements assume the readers know something.

If you're going to tell your readers something...

Do that without assuming they already know.

34

265 reads

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Add Urgency in Your Copy by Showcasing Demand

Let the audience see how many people are clamoring for your offer

Wrong: Join my email list

Right: Join 2,400 marketers receiving fresh marketing strategies daily.

This also serves as social proof.

36

253 reads

Remove Buzzwords from Your Copy

Remove Buzzwords from Your Copy

Fancy words do not sell.

Here’s an example:

Buzzy: Hypefury skyrockets your LinkedIn growth.

Clear: Hypefury takes you from 0-10K LinkedIn followers in 150 days.

Clarity beats cleverness every day.

30

370 reads

Address Your Prospects with A Specific Attribute

Address Your Prospects with A Specific Attribute

Example:

  • Dear Friend - 10% response rate
  • Dear Accountant - 12% response rate
  • Dear “Frustrated” Accountant - 50% response rate.

Connect with them on the first line and they stay hooked.

34

303 reads

Replace Adverbs with Data

Replace Adverbs with Data

No Data: This gel grows your hair significantly.

With Data: This gel grows your 4B hair by 1-inch every week.

You become more specific…

And your target audience know what they’re getting.

34

245 reads

Remove Generalizations from Your Marketing Copy

Remove Generalizations from Your Marketing Copy

General: UK men love cold coffee.

Specific: Recent survey showed that 70% of UK men over 25 drink cold coffee 6 days a week.

No one thing applies to everyone in a group. Do more research.

34

234 reads

Dramatize Your Stats: Storytelling

Dramatize Your Stats: Storytelling

Boring: 80% of women have read the book “How to say fuck you”

Storytelling: “Imagine you get on a 10-seater bus to work and all 8 women seated are reading ‘How to say fuck you…’

The second sentence allows prospects to paint the picture in their heads....

36

233 reads

Replace subjective writing

Subjective: I think our weight loss drink works better than others on the market.

Objective: 8 out of 10 women who drink our weight loss tea have lost 60 pounds in 4 weeks.

Subjective writing lacks confidence.

Replace it with objective writing.

34

248 reads

Friction Words: From CTA(Call To Action) To CTV(Call To Value)

Remove friction words like Sign up. Buy. Submit. Invest.

They make your readers feel like they need to do more work.

Instead, tell them what they’ll get.

Example:

With Friction Word: Submit your email

With Benefit: Receive my free letters.

38

318 reads

Remove All Vague Words

Remove All Vague Words

Wrong: It takes a short time to recharge the batteries.

Right: Full recharge in 30 minutes.

Nobody wants to struggle to understand what your words mean. Be clear.

34

440 reads

CURATED FROM

CURATED BY

gianrad

Allergic to Brazil nuts. And BS.

Digital Marketing Tips: Jake Victor From LinkedIn

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Always meet people in their comfort area & ask about them first. When you ask for a meeting, let them pick the location

Tell people your weakness, so they know that you know (they think you are aware so you're trying to improve & are more understanding towards your weaknesses)

Time Management Mistakes

  • Not allowing enough time to complete your task: Add sufficient cushion time to complete every step of the project. 
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Consider What You Don’t See

We can overcome survivorship bias by considering the things that started on the same path but didn't make it.  Try and figure out why they failed. If you're going to do something, make sure you are fully informed.

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