Remove Generalizations from Your Marketing Copy - Deepstash
Being a Graphic Designer in the Modern World

Learn more about marketingandsales with this collection

How to create a strong portfolio

How to network and market yourself as a designer

How to manage time and prioritize tasks

Being a Graphic Designer in the Modern World

Discover 62 similar ideas in

It takes just

10 mins to read

Remove Generalizations from Your Marketing Copy

Remove Generalizations from Your Marketing Copy

General: UK men love cold coffee.

Specific: Recent survey showed that 70% of UK men over 25 drink cold coffee 6 days a week.

No one thing applies to everyone in a group. Do more research.

34

235 reads

MORE IDEAS ON THIS

Add Urgency in Your Copy by Showcasing Demand

Let the audience see how many people are clamoring for your offer

Wrong: Join my email list

Right: Join 2,400 marketers receiving fresh marketing strategies daily.

This also serves as social proof.

36

254 reads

Address Your Prospects with A Specific Attribute

Address Your Prospects with A Specific Attribute

Example:

  • Dear Friend - 10% response rate
  • Dear Accountant - 12% response rate
  • Dear “Frustrated” Accountant - 50% response rate.

Connect with them on the first line and they stay hooked.

35

304 reads

Remove Buzzwords from Your Copy

Remove Buzzwords from Your Copy

Fancy words do not sell.

Here’s an example:

Buzzy: Hypefury skyrockets your LinkedIn growth.

Clear: Hypefury takes you from 0-10K LinkedIn followers in 150 days.

Clarity beats cleverness every day.

30

371 reads

Don’t Make Many Assumptions About Your Prospect

Don’t Make Many Assumptions About Your Prospect

  • As you already know, every man over 30 has...
  • You are well aware that the skin...

Both the statements assume the readers know something.

If you're going to tell your readers something...

Do that without assuming they already know.

34

266 reads

Dramatize Your Stats: Storytelling

Dramatize Your Stats: Storytelling

Boring: 80% of women have read the book “How to say fuck you”

Storytelling: “Imagine you get on a 10-seater bus to work and all 8 women seated are reading ‘How to say fuck you…’

The second sentence allows prospects to paint the picture in their heads....

37

234 reads

Replace Adverbs with Data

Replace Adverbs with Data

No Data: This gel grows your hair significantly.

With Data: This gel grows your 4B hair by 1-inch every week.

You become more specific…

And your target audience know what they’re getting.

34

246 reads

Replace subjective writing

Subjective: I think our weight loss drink works better than others on the market.

Objective: 8 out of 10 women who drink our weight loss tea have lost 60 pounds in 4 weeks.

Subjective writing lacks confidence.

Replace it with objective writing.

34

249 reads

Friction Words: From CTA(Call To Action) To CTV(Call To Value)

Remove friction words like Sign up. Buy. Submit. Invest.

They make your readers feel like they need to do more work.

Instead, tell them what they’ll get.

Example:

With Friction Word: Submit your email

With Benefit: Receive my free letters.

39

319 reads

Remove All Vague Words

Remove All Vague Words

Wrong: It takes a short time to recharge the batteries.

Right: Full recharge in 30 minutes.

Nobody wants to struggle to understand what your words mean. Be clear.

34

441 reads

CURATED FROM

CURATED BY

gianrad

Allergic to Brazil nuts. And BS.

Digital Marketing Tips: Jake Victor From LinkedIn

stash-superman-illustration

Explore the World’s

Best Ideas

200,000+ ideas on pretty much any topic. Created by the smartest people around & well-organized so you can explore at will.

An Idea for Everything

Explore the biggest library of insights. And we've infused it with powerful filtering tools so you can easily find what you need.

Knowledge Library

Powerful Saving & Organizational Tools

Save ideas for later reading, for personalized stashes, or for remembering it later.

# Personal Growth

Take Your Ideas

Anywhere

Organize your ideas & listen on the go. And with Pro, there are no limits.

Listen on the go

Just press play and we take care of the words.

Never worry about spotty connections

No Internet access? No problem. Within the mobile app, all your ideas are available, even when offline.

Get Organized with Stashes

Ideas for your next work project? Quotes that inspire you? Put them in the right place so you never lose them.

Join

2 Million Stashers

4.8

5,740 Reviews

App Store

4.7

72,690 Reviews

Google Play

Sean Green

Great interesting short snippets of informative articles. Highly recommended to anyone who loves information and lacks patience.

Ashley Anthony

This app is LOADED with RELEVANT, HELPFUL, AND EDUCATIONAL material. It is creatively intellectual, yet minimal enough to not overstimulate and create a learning block. I am exceptionally impressed with this app!

Shankul Varada

Best app ever! You heard it right. This app has helped me get back on my quest to get things done while equipping myself with knowledge everyday.

samz905

Don’t look further if you love learning new things. A refreshing concept that provides quick ideas for busy thought leaders.

Jamyson Haug

Great for quick bits of information and interesting ideas around whatever topics you are interested in. Visually, it looks great as well.

Laetitia Berton

I have only been using it for a few days now, but I have found answers to questions I had never consciously formulated, or to problems I face everyday at work or at home. I wish I had found this earlier, highly recommended!

Giovanna Scalzone

Brilliant. It feels fresh and encouraging. So many interesting pieces of information that are just enough to absorb and apply. So happy I found this.

Ghazala Begum

Even five minutes a day will improve your thinking. I've come across new ideas and learnt to improve existing ways to become more motivated, confident and happier.

Read & Learn

20x Faster

without
deepstash

with
deepstash

with

deepstash

Access to 200,000+ ideas

Access to the mobile app

Unlimited idea saving & library

Unlimited history

Unlimited listening to ideas

Downloading & offline access

Personalized recommendations

Supercharge your mind with one idea per day

Enter your email and spend 1 minute every day to learn something new.

Email

I agree to receive email updates