The Secret To Making People Follow You

To grow a meaningful audience online, it's critical that you give people a reason to follow you.

One of the main reasons is that they don't make a compelling case for why someone should follow them.

There is no objectively "right" way to design your social profiles.

Here's a 4-step checklist below to make sure you're giving your readers a reason to hit the "follow" button:

1. Banner image to achieve an outcome

2. Headshot to evoke a specific type of emotion

3. Tagline to clearly state what you do and who you help

4. Show off your deeper expertise through pinned Tweet & featured section.