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The Secret To Making People Follow You
To grow a meaningful audience online, it's critical that you give people a reason to follow you.
One of the main reasons is that they don't make a compelling case for why someone should follow them.
There is no objectively "right" way to design your social profiles.
Here's a 4-step checklist below to make sure you're giving your readers a reason to hit the "follow" button:
1. Banner image to achieve an outcome
2. Headshot to evoke a specific type of emotion
3. Tagline to clearly state what you do and who you help
4. Show off your deeper expertise through pinned Tweet & featured section.
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MORE IDEAS ON THIS
Tell People What They Should Expect if They Follow You
This is your opportunity to spell out precisely what people should expect if they hit the follow button. So, again, be clear. I tell people exactly what to expect when they follow me.
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What You Do and Who You Help
Nobody needs to know that you're a "Director of Marketing" or "Account Executive" or "Software Developer". None of those things is helpful to the reader. Alex & Books is clear and to the point. He helps you "find amazing books & develop a readin...
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229 reads
Your Headshot Is the First Trust Builder
When you first look at someone's profile, you make an assumption about what type of person they are just by looking at their headshot.
Is this the best way to judge someone? Of course not. Do we do it anyway? Absolutely. It's human nature.
Headshots are meant to evoke a feeling:
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Use Your Banner Real Estate Wisely
The very first thing people see when they hit your Twitter or LinkedIn profile is your "banner" image.
This is prime real estate. Use it to achieve a specific outcome:
- Build brand awareness
- Drive newsletter sign-ups
- Send people to your website
- Sell a digit...
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247 reads
Your Tagline Is the "Why", Not the "What"
If you have a clear banner and a great headshot, you're ahead of about 50% of the profiles I see on social media.
But, your "tagline" is often a make-or-break moment.
The goal of the tagline is three-fold:
- Tell people who you are
- Tell people what you do/who you help...
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250 reads
Show People How You Think at A Deeper Level
If you have a smart banner, a solid headshot, and a clear tagline, you'll probably earn a lot of followers from your content.
But one of the most overlooked ways to increase your chances is through showing off your expertise at a deeper level.
On Twitter, you can do this with your pin...
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202 reads
CURATED FROM
IDEAS CURATED BY
Our profiles: What we overlook on Twitter and Linkedin.
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Let’s let go of the myth that you have to spend to give:
- Gift your family with some small experiences, such as caroling, baking, watching It’s a Wonderful Life;
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