Get Clear on The Benefits — and How You’ll Track Them
You might be seeking benefits such as revenue (more clients seek you out because of your strong brand); impact (you’re offered the chance to write a book or a column for a high-profile publication); or career progression (in a crowded field, you’re chosen for the coveted promotion).
Building a strong personal brand is a process that plays out over many years. The benefits rarely accrue in weeks or even months.
It’s essential to develop a hypothesis for how long you suspect your project will take. Also look for signs of progress, celebrating the small wins.
"Today a reader, tomorrow a leader." ~ Margaret Fuller
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