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Approach Your Personal Brand Like a Project Manager

Approach Your Personal Brand Like a Project Manager

hbr.org

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Your Personal Brand

Everything you do that’s visible to other people in some way will factor into your personal brand. It’s important, therefore, to ensure you’re taking steps to convey the right messages.

We apply the principles of project management to person...

A Personal Brand Is Career Insurance

Most professionals recognize the value of having a strong personal brand. After all, if you’re not associated with particular concepts or strengths or characteristics or viewpoints, then you’re probably invisible inside your organization. That might be fine for where you are now, but if you want ...

Identify Your Purpose

Developing and honing your personal brand takes time — and it’s almost never “urgent.” So why bother? It’s essential to get clear on your purpose before starting, or your motivation is likely to flag quickly when time pressures emerge. One trick is to ask several times, “Why am I doing this proje...

Decide on Your Investment

When it comes to your personal brand, even though there may be some investments (you might decide it’s useful to create a personal website, for instance), the majority of your investment will be in the form of your time. For instance, you might decide to focus on building your network, creating c...

Get Clear on The Benefits — and How You’ll Track Them

You might be seeking benefits such as revenue (more clients seek you out because of your strong brand); impact (you’re offered the chance to write a book or a column for a high-profile pub...

Identify Your Stakeholders

Building a strong personal brand may seem like a project that only affects you — but actually, it’s worth thinking expansively about the stakeholders that may be impacted. Your boss, for instance, may feel threatened or worry that you’re plotting to leave your job if you suddenly start to get act...

Lay out Your Resources and Deliverables

Projects are delivered by people, and they can’t be automated. So ensuring that you have enough time to dedicate toward building and managing your personal brand is key. In most cases, before starting the project, we recommend that you stop one or two activities that you are currently doing.

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Nail Down Your Plan

You need to ask: How and when will the work be carried out?

Every project manager will tell you projects have a natural flow. There is a relaxed feeling at the beginning of the project, as the end seems distant. Stress starts to hit as the project moves toward the midway point and...

Forming Routines And Habits

By breaking the work into the most important things that need to be completed on a weekly or biweekly basis and then having honest conversations about what they accomplished during those periods, teams hold themselves accountable, focusing on what they need to do.

Instilling the habit of m...

Developing a regular schedule is important for your personal branding project, as well, because it ensures that even if you get busy, the most important tasks won’t fall off your radar. 

We can never fully control how others view us. But when you manage the cultivation of your personal bran...

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