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• Give Your Lead Magnet a Suitable Name: X ways/tips/resources to get Y. "9 tips for success in job interviews."
• Ensure the offering is obvious and easy to understand.
• Use Actionable Text: Encourage users to click on y...

A survey that exists primarily for your market research can also be used as one of the best B2B lead magnets. Prospects provide their opinions on the topic related to your industry, and you can, in turn, collect data about their interests. 

You can encourage users to answer the survey quest...

• You can ask industry experts to take part in your webinar.
• You can promote your company’s expert reputation by providing useful tips while showing them the benefits of your offer.

Lead magnets are also known as a "bribe to subscribe" offer and a way to get your visitor's information in exchange for something valuable.

You can offer anything that can be received immediately via email. If it hits the target, visitors subscribe and you earn leads.

Engaging your customers in a question-and-answer session can connect them ‘live’ with your customer care.

You can show them ‘in person’ exactly how your product can resolve their problems. When you add the possibility of sharing your screen with them,  you can reveal any hidden function of ...

Gamification can be an effective way to attract leads.

You might create interactive quizzes and send the results via email to encourage users to leave their email addresses, and you can use the collected data for multiple purposes.

• They are engaging. They know your customer's problems and can offer an immediate solution.
• They generate quality leads. A specific offer can attract customers that are already interested in your offering and may want to learn more.
• Th...

We ask prospects to give us their personal data for free and in exchange, we offer them a few uncertain benefits. If all you do is ask a user to become a subscriber, there’s no engagement.

The best way to overcome this difficulty of low customer engagement is to offer something very...

Offer a piece of content that can solve your customer's challenges. When they click the button and enter their information, they'll receive an email with your content attached.

For example:

• Text content: How-to guides, reports, whitepapers, cheat sheets, case stu...

Widgets are built-in tools that integrate with your website or landing pages. They enable you to collect valid personal data, such as email.

• Some widgets offer a service, a report, or other important information that is difficult to get for free.
• Another way is to add a callbac...

Organize online events, such as industry conferences and roundtable discussions.

Instead of granting open admission, ask people to leave their email addresses to register for an event. 

Contests have the potential to go viral. Challenge your audience and get them feeling excited about your offer.

For example, an agency engaged users by asking them to share how they wanted to activate their business and marketing goals.