The Framing Effect - Deepstash

The Framing Effect

It happens when people respond differently to the same choice depending on how it is framed.

People place greater value on moving from 90 percent to 100 percent—high probability to certainty—than from 45 percent to 55 percent, even though they’re both ten percentage points.

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ashwin_ippili

I like music and chocolates......

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The Framing Effect

The Framing Effect

It happens when people respond differently to the same choice depending on how it is framed.

People place greater value on moving from 90 percent to 100 percent—high probability to certainty—than from 45 percent to 55 percent, even though they’re both ten percentage points.

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