Identify Your Values

Communication is one of the defining issues for your new business.

• How will you communicate when you are unavailable so you can get on with working on your business?
• What boundaries will you set? If you were with a customer, you wouldn’t answer the phone. People will easily dra...

It’s a well-trusted strategy to consider your Strengths, Weakness, Opportunities, and Threats(SWOT). 

In addition, you must review and reflect regularly. It’s the first question I ask clients when we meet in the next session: What have you noticed? What has changed?

Create a start date that’s three to nine months in the future with clearly defined goals and actions for every month.

Ask yourself:

• How much money will you need to bring in every m...

Just because your Mum/Brother/Best mate said it’s a great idea, it doesn’t make it a business. 

Find out what’s available. Do your research now to help you determine your products and services, price points, customers, opportunities and threats, and even your brand and marketing.

Goals – What will your business look like in one, five, and ten years?

Action – What actions have you planned to achieve your goals?

“Now” goals – These refer to the short-term things you need and long-term achievements you want.

Did you know anyone can set up a business that says it can help you grow your business?

They need no qualifications, they can just read some books, google some info, and set up programs and training for business.

Things like Canva and Lumen 5 can make you look sleek and professional o...

You need a strong powerful marketing message. Once you know what you are selling, to whom, at what price, and with what desired outcome, then you need to hone your understanding of your perfect customers.

Running a business you want to get to know, like, and trust people can make it awkward...

Ensure you’re not reliant on your mates to spread the word. Define your market—your customers. 

The more you define your customer, the more you know them.

Then, ask what language they use and ensure that features in your marketing strategy. This is essential for the next key strategy...

Reading these strategies to quitting your job, it can be all too easy to shut down to the idea—please don’t.

Get the right support around you (not friends and family), get the right business model and marketing strategy, and ask for help.

It’s scary to say “I don’t know the answer to ...

Ask the following:

• How will you pick up the phone and ask for the contract/business/feedback/reviews?
• How will you have faith that people will come to you instead of the competition?
• How will you have the guts to put yourself out there to win awards? Get in the media? O...

People won’t tell you that, at times, you’ll work ridiculously hard and have nothing to show for it. That can be soul-destroying.

To combat this, know why you want to quit your job and go it alone. It’s not enough to say it’s because you want to make money and work when you want. You have t...

Social media can be a marketing strategy, but for the person looking to quit their full-time job, it rarely sits alone. Ideally, you will have eight to ten routes to market:

• Hold events.
• Encourage online connection through social media, email campaigns, newsletters, and blogs.

Question your thoughts, actions, and beliefs at all times. It’s often where you may find missed opportunities with clients.

• Are you following up as effectively as you could?
• Are you assuming it’s too early to enter an award? It’s not!
• Are you assuming that person has yo...

Before you go out looking for your first sale if you were at capacity, would your prices give you the profit you want?

Don’t start with low prices and think you can put them up later. You risk having to find a whole new set of customers if you do this, so get the pricing right at the start....

How you will make yourself available to build a business? Because that ensures its sustainability, too. On average, you want about 25% of your time available to start your own business. 

However you manage your time, you must communicate your decision and ensure those around you adhere to t...

If you had the perfect business, what would it look like?

When answering this, if you don’t want to work Thursdays because you want to go to an art class, then write it. The big picture needs to address all areas of your life.

There are too many business owners who have cracked excell...