What values matter to you most? Often, business owners who aren’t satisfied despite making fairly good profits and enjoying most aspects of business because they aren’t running a business aligned to their values.
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By identifying your core values you become more aware of what pursuits are worth your resources and can better employ them. There will be necessary tasks that don’t align with your core values, but you still have tremendous freedom to make your choices matter.
Think of 3-5 things that matter most to you. They may be guiding principles of your life or aspects of the person you want to become.
Then write a sentence or two on each, describing what they mean to you. These are the values you’ll want to act in service of when the going gets tough.
By knowing your values and how you seek to live your life, the criticism of others does not matter as much. You know your course and know where you are going.
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