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The LinkedIn Effect
More than one in four adults in the U.S. regularly use LinkedIn, and each day millions of messages are sent between users. From these conversations, everything from business collaborations to tech demos are planned. So much is possible on the platform, it’s merely a matter of who you know and what you have to say.
Early stumbles in LinkedIn messaging can lead to a lukewarm response or none at all. It's worth taking the time to fine-tune your copywriting style so you can make an impression that not only lasts but leads to meaningful action with your connections.
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Establish Your Hook Early
Whether it’s a sales pitch or simple outreach, any message should contain something of a hook to garner attention. Doing so right out of the gate is a must. If you fail to gain and hold a contact’s attention early, whatever you plan to follow up with is irrelevant.
Like the trailer to a mus...
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96 reads
Adapt to Your Intended Audience, Avoiding Templates
By adding some customized elements to your messaging, it displays you took some time to craft it for your audience.
Take the time to review the connection’s profile and see if you have an overlap in interests or background. These are opportunities to customize your copywriting message towar...
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67 reads
Cut the Fluff
LinkedIn is by definition social media, but users typically aren’t on there to idly read irrelevant messages or purely for entertainment purposes. Dropping a lengthy message right after a connection is made might overwhelm the recipient. Responding to each section demands time and attention, and ...
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73 reads
Use Urgency to Your Advantage
While you don’t want to come across as pushy, setting some parameters of time limits or urgency works wonders in terms of converting meaningful actions from messages. Only 22% of LinkedIn users check the platform daily, so when you have their attention, you need to make the most of it.
Fear...
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64 reads
Introduce Yourself (and Provide Real Value)
Once you have someone’s attention on LinkedIn, it’s time to maximize the potential of the moment. Briefly introduce yourself and share any relevant credentials that will support your capabilities as a professional. Inquire about their background and goals, and then it’s safe to move into the pitc...
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