5 Copywriting Tips to Better Help You Master Messaging On LinkedIn

Once you have someone’s attention on LinkedIn, it’s time to maximize the potential of the moment. Briefly introduce yourself and share any relevant credentials that will support your capabilities as a professional. Inquire about their background and goals, and then it’s safe to move into the pitch section of the conversation.

Be sure to highlight how both sides benefit from this, and take care to not come across as too needy or pushy. Treat the exchange of messages as a conversation about an opportunity, not just the pushing of a product or service.

By adding some customized elements to your messaging, it displays you took some time to craft it for your audience.

Take the time to review the connection’s profile and see if you have an overlap in interests or background. These are opportunities to customize your copywriting message towards your audience, which will raise their overall chances of success. A comment or two that references this works wonders to give dimension to messages, and shakes off the spammy tone we all want to avoid.

While you don’t want to come across as pushy, setting some parameters of time limits or urgency works wonders in terms of converting meaningful actions from messages. Only 22% of LinkedIn users check the platform daily, so when you have their attention, you need to make the most of it.

Fear of missing out is a powerful motivator in people, especially business-minded individuals who are always trying to stay one step ahead of competitors.

LinkedIn is by definition social media, but users typically aren’t on there to idly read irrelevant messages or purely for entertainment purposes. Dropping a lengthy message right after a connection is made might overwhelm the recipient. Responding to each section demands time and attention, and if they don’t know you well yet, this could be seen as a risky investment.

Make your messages short and impactful to start. If things go well, you can then escalate into longer and more detailed messages, but it’s important to understand pacing in terms of message copywriting.