Introduce Yourself (and Provide Real Value)

Once you have someone’s attention on LinkedIn, it’s time to maximize the potential of the moment. Briefly introduce yourself and share any relevant credentials that will support your capabilities as a professional. Inquire about their background and goals, and then it’s safe to move into the pitch section of the conversation.

Be sure to highlight how both sides benefit from this, and take care to not come across as too needy or pushy. Treat the exchange of messages as a conversation about an opportunity, not just the pushing of a product or service.