Adapt to Your Intended Audience, Avoiding Templates

By adding some customized elements to your messaging, it displays you took some time to craft it for your audience.

Take the time to review the connection’s profile and see if you have an overlap in interests or background. These are opportunities to customize your copywriting message towards your audience, which will raise their overall chances of success. A comment or two that references this works wonders to give dimension to messages, and shakes off the spammy tone we all want to avoid.