Cut the Fluff

LinkedIn is by definition social media, but users typically aren’t on there to idly read irrelevant messages or purely for entertainment purposes. Dropping a lengthy message right after a connection is made might overwhelm the recipient. Responding to each section demands time and attention, and if they don’t know you well yet, this could be seen as a risky investment.

Make your messages short and impactful to start. If things go well, you can then escalate into longer and more detailed messages, but it’s important to understand pacing in terms of message copywriting.