Wood is a versatile material. You can build almost anything out of it. But you shouldn't. Wood is great for some things (big, flat surfaces like a tabletop) and poor at others (weight-bearing structures like legs). Steel, however, is great for structure due to its strength, but it makes for a poor tabletop.
Every material is good at something and poor at something else.
To honor a material is to celebrate its unique properties and use its strengths.
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We can unlock new product experiences only by leveraging the strengths of the technology we use
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