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Honor the material
Wood is a versatile material. You can build almost anything out of it. But you shouldn't. Wood is great for some things (big, flat surfaces like a tabletop) and poor at others (weight-bearing structures like legs). Steel, however, is great for structure due to its strength, but it makes for a poor tabletop.
Every material is good at something and poor at something else.
To honor a material is to celebrate its unique properties and use its strengths.
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Technological materials
Software and mobile devices are two kinds of "materials" that tech companies operate with.
We believe we can build anything with them. But, like wood, each of them has grain. Some things are easy to do and others are difficult. Move with th...
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CURATED FROM
CURATED BY
We can unlock new product experiences only by leveraging the strengths of the technology we use
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Recruit the right people
Why would someone join your company as its 20th engineer when she could go work at Google for more money and more prestige?
You’ll attract the employees you need if you can explain why your mission is compelling: not why it’s important in general, but why you’re doing something important th...
Better At Conversations
- Research has found that “Hello, how are you?” is the most effective conversation starter, but you can use context, like impressions or the location, in its place.
- Bring up topics, look for ideas and ask questions that spark energy or get the person excited.
- The eyebro...
Word-of-mouth is more successful than the largest paid ad campaigns
Word-of-mouth hyping up a TV show at such an accelerated pace is something we have never seen before. Netflix is now investing in some marketing for the series with pop-up displays, which are not really intended to bring more attention, but rather to complement the ongoing buzz happening worldwid...
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