For Nontech Entrepreneurs

Investors may find a thousand reasons to tell you no, but take heart: Your background probably isn’t one of them. A 2020 Pitchbook survey found only 15 percent of investors value background, which is less than half of what it was the year before.

Even better, the same study showed that where the value in executive branch pedigree waned, the value in profitability saw an 8 percent increase.

statistics show that there’s a new trend venture capitalists are valuing, and understanding what VCs are looking for can help minimize the effects of imposter syndrome among entrepreneurs.