Standards are especially effective with hard bargainers.
With difficult people, use standards. It is a fundamental tenet of human psychology that people hate to contradict themselves.
So if you give people a choice between being consistent with their standards—with what they have said and promised previously—and contradicting their standards, people will usually strive to be consistent with their standards.
Knowing that people hate to contradict themselves is a key part of understanding the power of standards and why you should leverage them.
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"Making money is art and working is art and good business is the best art." ~ Andy Warhol
A fantastic introduction to negotiation and learning how to get more as a way of life.
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