The Law of Expansion - Deepstash
The Law of Expansion

The Law of Expansion

When you put your brand name on everything, that name loses its power.

Chevrolet used to be the largest-selling automobile brand in America. But trying to be all things to everyone undermined the power of the brand.

If you want to build a powerful brand in the minds of consumers, you need to contract your brand, not expand it. In the long term, expanding your brand will diminish your power and weaken your image.

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A unique look at the birth and death of brands, and what makes a great brand.

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