The Law of Contraction - Deepstash
The Law of Contraction

The Law of Contraction

A brand becomes stronger when you narrow its focus.

Many small-town delicatessens try to carry everything to appeal to a broader market. Subway founder Fred Deluca narrowed his focus to one type of sandwich, the submarine sandwich, which helped him perfect his entire operation. Unsurprisingly, when you make only submarine sandwiches, you get pretty good at making submarine sandwiches. 

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lindtho

Media buyer

A unique look at the birth and death of brands, and what makes a great brand.

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