The Law of Nature - Deepstash
The Law of Nature

The Law of Nature

In the long run, a brand is nothing more than a name.

The most important branding decision you will ever make is what to name your product or service. Because in the long run, a brand is nothing more than a name. 

It’s easy to confuse what makes a brand successful in the short term with what makes a brand successful in the long term. In the short term, a brand needs to be first in a new category.

But in the long term, the unique idea or concept disappears. All that is left is the difference between your brand name and the brand name of your competitors.


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A unique look at the birth and death of brands, and what makes a great brand.

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