The Law of Extensions - Deepstash
The Law of Extensions

The Law of Extensions

The easiest way to destroy a brand is to put its name on everything.

Before you launch your next line extension, ask yourself what customers of your current brand will think when they see the line extension. 

If the market is moving out from under you, stay where you are and launch a second brand. If it’s not, stay where you are and continue building your brand.


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A unique look at the birth and death of brands, and what makes a great brand.

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