Learn From Your Competition - Deepstash
 Learn From Your Competition

Learn From Your Competition

  • Nike and Adidas have a well-established brand rivalry.
  • Knight looked to Adidas as inspiration, but also as their main competitor.
  • He felt Adidas was arrogant and had a negative view of them, but that did not stop him from learning from them.

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prince_rahul

The more one seeks to rise into height and light, the more vigorously do ones roots struggle earthward, downward, into the dark, the deep — into evil.

Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands.

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