Talent Attraction or Repulsion

Reputation is easily lost and can have an epic domino effect, because once you lose the trust of your employees, your customers and your stockholders, it can be a long way back to redemption, if at all. So do things differently, continually build a great reputation and don't lose your way.

• 58% of people buy or advocate for brands based on their beliefs and values
• 60% of people choose a place to work based on their beliefs and values
• 64% of people invest based on their beliefs and values

That's more than half of folks who expect more from brands. Tha...

One of the most key aspects of brand reputation is consistently saying and more importantly, doing the right things. A lot of companies say one thing but do another.

When companies operate in a way that is contrary to their stated values, they greatly risk diminishing their brand reputation...

when a company has a bad reputation, it can repel talent. People won't apply and the great product you're developing is more difficult to launch due to the negative perception of the company because you don't have the people needed to build it. Furthermore, if the reputation is really bad, employ...

There are a lot of brands out there but it can be difficult to distinguish between the basic vs. brilliant brands. There are two things that help a company stand out -- the product and the reputation.

A lot of companies focus on their produc...