The Effectiveness Of Whole 30
- Whole30 and other challenges are essentially hashtag-optimized versions of New Year's resolutions.
- These were popularized by "Try something new for 30 days," a 2011 TED talk by Matt Cutts.
- Research shows that resolutions are largely ineffective when it comes to establishing long-term behaviour.
- Only 8 percent of people achieve their resolutions in the long term.
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