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The Popularity Of 30 Day Challenges: The Whole30 Fad

The Popularity Of 30 Day Challenges: The Whole30 Fad

An elimination diet program created by a husband-and-wife team, Whole30 encourages people to give up alcohol, dairy, grains, legumes, and sugar for exactly 30 days.

Toward the end of the 30 days, you're supposed to slowly reintroduce these foods into your diet, to identify which ones work for you.


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The Effectiveness Of Whole 30

The Effectiveness Of Whole 30

  • Whole30 and other challenges are essentially hashtag-optimized versions of New Year's resolutions.
  • These were popularized by "Try something new for 30 days," a 2011 TED talk by Matt Cutts.
  • Research shows that resolutions are largely ineffective when it comes to establishing long-term behaviour.
  • Only 8 percent of people achieve their resolutions in the long term.


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The Reasoning Behind 30 Days

The Reasoning Behind 30 Days

  • The idea is that doing something consistently for 30 days will help you establish a healthier attitude toward indulgences (food, alcohol, Paris Hilton memes on Instagram, etc.) in the long run.
  • Drynuary, a month-long period of sobriety that's probably the most popular 30-day challenge on social media, is another example of this.
  • Another number that's frequently tossed around in behavioural psychology circles is 21 days, or three weeks, which stemmed from plastic surgeon Dr. Maxwell Maltz's observations of how long it took for his patients to become accustomed to their new faces.


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The Effectiveness Of 30 Day Challenges

The Effectiveness Of 30 Day Challenges

  • Generally speaking, short-term weight loss and dietary challenges can be effective to help teach better, sustainable eating habits.
  • If they are too restrictive, they can also backfire
  • Short-term diets do little to help keep weight off in the long run, and can even serve to slow down your metabolism.


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