Logic
Even though people make their decisions based on emotions, most of them will have to justify their purchase at some time.
To you, this means that even though your product must tap into the emotions of your customer, customers need logic to justify their purchase.
137
498 reads
CURATED FROM
IDEAS CURATED BY
The idea is part of this collection:
Learn more about business with this collection
How to prioritize tasks effectively
How to manage your time efficiently
How to reduce stress and anxiety
Related collections
Similar ideas to Logic
The feelings economy
People make decisions for emotional reasons, and justify them with rational ones.
So if you want to influence a group of people, take time to identify the emotion that matters most to them, and then create an image that will evoke that emotion.
Add just enough logic to help...
Logic: An Effective Persuasion Tool
Though many people get persuaded by identity rather than logic, it is still a good way to persuade the right kind of audience.
Good arguments can win the day where people are making a choice based on logic and merit, and are not persuaded by hyperbole, rhetoric or emotiona...
Institute a formal change process with rewards
People must be incented to look for and recommend positive changes, rather than just incentivized to follow the existing processes.
That means providing every employee with the authority and resources to make change decisions in their scope, and be rewarded based on value to the customer....
Read & Learn
20x Faster
without
deepstash
with
deepstash
with
deepstash
Personalized microlearning
—
100+ Learning Journeys
—
Access to 200,000+ ideas
—
Access to the mobile app
—
Unlimited idea saving
—
—
Unlimited history
—
—
Unlimited listening to ideas
—
—
Downloading & offline access
—
—
Supercharge your mind with one idea per day
Enter your email and spend 1 minute every day to learn something new.
I agree to receive email updates