Create a Manifesto and Your Company Becomes a Powerful Narrative
- All businesses begin life with a vision that declares the world can be better in some way.
- Experience has a way of making us lose sight of that power.
- You must constantly remind yourself of the purpose that made you start the company in the first place.
- People begin to get attracted to you because you operate from a place of passion.
- You attract better customers because they buy into your vision and feel like they're a part of it.
- Narrative is the most powerful form of long term connection.
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