2. Audit the Existing Content on Your Website
Performing a content audit of the website will help determine whether you already have existing pages that could be modified, repurposed, & optimized for the pillar content strategy, & help identify whether you already have a candidate for a pillar page, or better yet—that you already have plenty of articles that could be restructured into a central pillar.
By updating and optimizing your existing content, you can avoid the pitfalls of cannibalization or duplicate content on your website.
The audit process allows you to re-evaluate your internal linking structure.
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Content pillars are an essential part of a brand’s content strategy and they serve a fundamental purpose: they provide a comprehensive, authoritative exploration of a topic that a reader can get everything they need on that subject in one place.
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