The Netflix Show ‘Tidying Up with Marie Kondo’ is the most-watched non-fiction show on the platform. She is now at par with Martha Stewart, Oprah, and Gwyneth Paltrow, as a goddess of wellness and domesticity.

She has an e-commerce website, blog, newsletter, and does consultation work in over 40 countries through her personally created brand. 

Marie Kondo’s decluttering philosophy, which became a rage, invited critics to label her as someone who has an anti-capitalist agenda that can cripple the economy. 

She was also labeled as someone who only appeals to the rich. This unwanted attention resulted in even more business opportunities.

1. Decluttering in one shot allows for immediate transformation: If you tidy a little at a time, you would tidy forever because you wouldn't see the drastic results.
2. Sorting by category instead of by room can save you time.
3. The emphasis is keeping only what "sparks joy": Will help you better decide what to keep, and also give you a greater appreciation for what you have.
4. You let go of your stuff with gratitude for the usefulness they served. 

1. This process may not be realistic for larger spaces or families: This guide is written from the point of view of a single woman in her early 30's who lives in a small flat in Japan.
2. Category sorting may not be as effective if you have a family.
3. Untagging clothes and immediately hanging them in your closet doesn't always make sense.
4. The book doesn't address how to deal with children's toys.

Putting things away creates the illusion that the clutter problem has been solved.

Organizing all your junk better does not equal getting rid of clutter. And unfortunately most people leap at storage methods that promise quick and convenient ways to remove visible clutter.

For example, set goals like “clothes today, books tomorrow.” 

We often store the same type of item in more than one place and when we tidy each place separately, we fail to see that we’re repeating the same work in many locations.