Learn more about problemsolving with this collection
How to manage digital distractions
The impact of technology on mental health
The importance of setting boundaries
The Unattractive Option
- The Unattractive Third Option (The Decoy) has no real value in itself and is just placed to sway the decision maker towards the higher-priced option.
- The Decoy's only purpose is to make the expensive option appear like a bargain.
- This has also been widely used in subscription options of magazines and in the high-end diamond market.
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MORE IDEAS ON THIS
The extra-large glass
A well-designed decoy can shift our decision making between two options as much as 40%.
For example, we are more likely to buy the large glass of juice at the counter when we have been provided with a choice in which the smaller glass is priced only slightly less. We tend to opt for the ...
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402 reads
Dating and Voting
The Decoy Effect can influence our dating choices, as the person who may not be attractive, can appear handsome to us in the presence of a slightly less attractive friend, as our mind will subconsciously compare the two.
Choosing candidates during elections, or during an interview process c...
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432 reads
Fine-tune your judgement
Whether you are choosing a pair of sneakers or deciding on an insurance plan, it is always better to keep a watchful eye on the options provided.
Learn to fine-tune your judgement to not be distracted by false targets, and misleading options.
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404 reads
The Decoy Effect
It is a marketing tactic used to nudge you into purchasing a higher-priced variant of a product or service.
The Decoy effect can be applied in recruitment, polls, elections, or anywhere else where there is a choice involved.
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619 reads
Emotions in the Decoy effect
Higher levels of testosterone, leading to impulsive behavior, leads to more susceptibility to the Decoy Effect.
Intuitive thinkers tend to fall more for it, along with people that join in group decision making.
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412 reads
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More like this
The decoy effect
It happens when consumers change their preference between two options when presented with a third option, or decoy.
The decoy is priced to make one of the other options much more attractive. The decoy is not intended to sell, just to nudge consumers away from the competitor and towar...
The extra-large glass
A well-designed decoy can shift our decision making between two options as much as 40%.
For example, we are more likely to buy the large glass of juice at the counter when we have been provided with a choice in which the smaller glass is priced only slightly less. We tend to opt for the ...
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