To what degree do you like or dislike each outcome, given your values?
This is a personal question that can vary between individuals. The simplest way to do this is to list potential outcomes on the tree in order from most preferred to least.
You should also think about the magnitude or size of each preference – i.e. how good or how bad is each outcome? If you don’t consider the size of the payoffs, you can’t figure out if going for a potential upside worth risking the potential downside. Size is easy to measure when the payoff is in money, but can be trickier if it’s in something else.
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If we focus too much on the destination we lose the flavour and the fun of the journey. Our brain gets tired of waiting for the reward and craves something in the present moment. The reward is also not completely certain, making it a zero-sum game.
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