Learn more about problemsolving with this collection
How to manage digital distractions
The impact of technology on mental health
The importance of setting boundaries
Fine-tune your judgement
Whether you are choosing a pair of sneakers or deciding on an insurance plan, it is always better to keep a watchful eye on the options provided.
Learn to fine-tune your judgement to not be distracted by false targets, and misleading options.
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The extra-large glass
A well-designed decoy can shift our decision making between two options as much as 40%.
For example, we are more likely to buy the large glass of juice at the counter when we have been provided with a choice in which the smaller glass is priced only slightly less. We tend to opt for the ...
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407 reads
Dating and Voting
The Decoy Effect can influence our dating choices, as the person who may not be attractive, can appear handsome to us in the presence of a slightly less attractive friend, as our mind will subconsciously compare the two.
Choosing candidates during elections, or during an interview process c...
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437 reads
The Unattractive Option
- The Unattractive Third Option (The Decoy) has no real value in itself and is just placed to sway the decision maker towards the higher-priced option.
- The Decoy's only purpose is to make the expensive option appear like a bargain.
- This has also been widely used in subscriptio...
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The Decoy Effect
It is a marketing tactic used to nudge you into purchasing a higher-priced variant of a product or service.
The Decoy effect can be applied in recruitment, polls, elections, or anywhere else where there is a choice involved.
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Emotions in the Decoy effect
Higher levels of testosterone, leading to impulsive behavior, leads to more susceptibility to the Decoy Effect.
Intuitive thinkers tend to fall more for it, along with people that join in group decision making.
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Refinancing your home
When mortgage interest rates get low, refinancing isn't always the best choice.
Deciding when to refinance your home loan depends on several factors besides whether you can get a better mortgage rate.
The Choice Mindset
Rather than getting influenced by the limited set of options provided to you by the other party (which tricks you into a vortex of limited options), it is better to adopt a choice mindset. One has to let go of the internal limitation of having no choice (which is an illusion, of course). There is...
Control your Smartphone
We are often greeted by the apps on our smartphones whether it is Your friend has posted a photo on Instagram or “Watch it before it’s gone” posts on Twitter. Our mind is always curious.
Before negotiating with your distracted brain saying “Oh, it’s urgent. I have to look at this post”. Le...
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