The “S-Curve” macro-process demonstrates the learning generations in four stages: Explore, Experiment, Execute and Expand.
During third-generation acceleration, the first two phases, Explore and Experiment, occur more frequently than during the Execute and Expand phases. Design thinking helps because it grants companies deeper understanding and problem-solving capacities and builds user empathy and solution matching practices. It places the user at the centre.
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McGowan and Shipley posit a future in which humans share knowledge and build meaningful workplace cultures.
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