The right domain name is associated with SEO equity, so aligning your company and brand name with your domain name is critical. When you have a new domain, you’re essentially starting your SEO from scratch.

Just like you go to check your core vitals at the doctor, you should do the same for your website to steer clear of any unnecessary issues.

SEO is no longer just about putting keywords in the right places, it now also involves content format, design, page load speed, as well as user behavio...

It’ll provide you with tons of that that you need to achieve SEO success. With Google Search Console, you can check things like:

• Page speed issues
• Organic keywords that bring in website clicks
• Your average click through rate (CTR)
• Sitemap submission
• Craw...

The average user won’t wait longer than three seconds for a website to load, so ensuring an excellent host is the first step of your SEO strategy.

Accessibility simply means how easy it is for users (and search engines) to access the information on your website. This element is taken into consideration as a ranking factor. You want an accessible site for everyone, right? Of course, you’ll want to make sure that your content is being indexed...

From web development to branding and design, there are plenty of moving parts when launching a new website, but your SEO strategy shouldn’t be an afterthought.

In fact, your SEO strategy should be one of the primary considerations before you even start your website. To take things a step fu...

When analyzing and making a list of your competitors consider these questions:

• How is their company similar to yours? How is it different? Check out their unique selling points.
• What topics do they write about?
• What keywords are they already ranking for?

Eve...

Putting keywords in your URL is super important for ensuring that your content is being set up properly.

In the words of Rand Fishkin, “if there’s other keywords you haven’t used, or URLs you haven’t targeted with certain keywords, you do so during this process. This way you’re covering yo...

• Prioritize sections of your keyword map: Such as product or service pages, as those have the highest likelihood to result in conversions and generate revenue for your business.
• Optimize your content: Don’t forget to use keywords in the H1, URL, and metadata.
• Track your keywo...

Keywords connect search queries to your content listed in the SERPs.

Google’s goal is to use the keywords used in search queries to identify & present the most valuable information to searchers, aka “search intent”.

Longtail, low competition keywords that exactly match what you’re sel...